Definition
White-label
White-label describes software that a business presents under its own brand rather than the vendor's. For a mortgage calculator funnel, that means removing the vendor credit, serving calculators from the loan officer's or brokerage's own domain, and sending branded emails and portals, so borrowers see one consistent brand throughout.
Brand consistency affects trust. A borrower who moves from a loan officer's website to a calculator carrying someone else's name, or receives an email from an unfamiliar domain, may hesitate. White-labeling removes those seams.
In PrequalFunnel, white-label is available on the Producer and Brokerage plans. It covers:
- Removing the Powered by credit from embedded calculators.
- Serving calculators from your own subdomain, for example calculators.yourbrokerage.com.
- Branding the sign-in portal and the lead and alert emails with your logo and colors.
- Optionally sending those emails through your own SMTP server.
Themes, palettes, fonts and custom copy for every label and button are available separately, so the calculator can match the site's look.
Example. A brokerage with eight loan officers embeds the same pre-qualification calculator on each officer's page. With white-label, every calculator runs on the brokerage's subdomain, carries its logo and sends alerts from its own email domain. Borrowers never see a third-party name.
White-labeling changes presentation, not responsibility. The loan officer or brokerage remains responsible for its NMLS disclosures, Equal Housing Opportunity statement, state licensing information and consent language on the pages where calculators appear.
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FAQ · 2 questions
Questions about White-label
Which PrequalFunnel plans include white-label?
The Producer and Brokerage plans. The free Originator plan keeps the Powered by credit. See the pricing page for current details.
Can I use my own domain for calculators?
Yes, on white-label plans you can serve calculators from your own subdomain, such as calculators.yourbrokerage.com, after pointing a DNS record to it.
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